External Influences On Consumer Behavior

Consumer purchasing decisions are affected by factors that are outside of their control but have direct or indirect impact on how we live and what we consume. One example of this is cultural factors.

Directions: Write a 2-3 page paper describing and comparing the external influences on consumer behavior. Be sure to discuss the impact of cultural variations in marketing, cultural variations in nonverbal communication, global demographics, cross-cultural marketing strategies and the influence of groups on the consumer. Use the APA 6th edition formatting guidelines below.

Your paper must follow these APA 6th edition formatting guidelines:

Double-spaced

12 point Times (Times New Roman) font

1 inch margins

Include a title page and a reference page (title and reference pages will not count in page total)

Use at least two scholarly sources, properly cited reference materials

Writing is clear and easy to read and uses proper spelling, grammar, and punctuation.

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